Data
Event tracking only — no session replay, no AI analysis
$14/mo
$14 per month net · billed monthly
Monthly quota
Events
25k/moSession recordings
N/AAI insight analyzes
N/AProjects
2Seats
2Retention
- Event data
- 1 year
Event data, friction monitoring, and session intelligence
14-day trial, no card. Start with event tracking
Add session replay and AI insights as you grow
Starter
Growing sites and small teams shipping their first wins
$59/mo
$59 per month net · billed monthly
Monthly quota
Events
50k/moSession recordings
250/moAI insight analyzes*
300/moProjects
5Seats
5Retention
- Event data
- 2 years
- Replay
- 60 days
Growth
Product and marketing at scale
$219/mo
$219 per month net · billed monthly
Monthly quota
Events
500k/moSession recordings
1k/moAI insight analyzes*
2k/moProjects
10Seats
15Retention
- Event data
- 2 years
- Replay
- 180 days
Professional
High volume, longer retention, larger teams
$649/mo
$649 per month net · billed monthly
Monthly quota
Events
2M/moSession recordings
5k/moAI insight analyzes*
6k/moProjects
25Seats
30Retention
- Event data
- 2 years
- Replay
- 1 year
Enterprise
Security, compliance, and volume
Event volume, replay caps, AI insight analyzes, seats, and retention are defined in your enterprise agreement.
Prices and tax
Prices shown are net amounts in USD, before VAT, GST, or similar taxes. Tax is calculated at checkout from your billing country and, for businesses, a valid tax ID (for example EU VAT). You see the gross total including tax before you pay. Invoices from Stripe include the tax breakdown.
Why Tracuto
One product, every layer of the user funnel
Understand why, not just what
Live behavioral data turned into named friction points and drop-off explanations, not dashboards you still have to read.
Decisions instead of charts
Each friction point ships with the sessions that prove it and the fix to validate, so the team acts on signal.
Substrate included
Replay, heatmaps, funnels, journeys and experiments are part of the layer. The intelligence reads from them; you don't stitch tools.
Compare all features
Feature availability and quotas both scale with your plan. This table matches Plans & billing in your workspace.
| Capability | Data | Starter | Growth | Professional | Enterprise |
|---|---|---|---|---|---|
| Overview & live metrics | ✓ | ✓ | ✓ | ✓ | ✓ |
| Explore (events, users, conversions) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Session replay | — | ✓ | ✓ | ✓ | ✓ |
| Session recordings / mo | Not included | 250/mo | 1k/mo | 5k/mo | Custom volume · SLA |
| Heatmaps & elements | — | ✓ | ✓ | ✓ | ✓ |
| Journeys | ✓ | ✓ | ✓ | ✓ | ✓ |
| Funnels | ✓ | ✓ | ✓ | ✓ | ✓ |
| A/B testing & user groups | ✓ | ✓ | ✓ | ✓ | ✓ |
| Weekly report (email) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Friction & drop-off explanations* | Not included | 300 friction analyses / mo | 2k friction analyses / mo | 6k friction analyses / mo | Custom volume · SLA |
| Event retention | 1 year | 2 years | 2 years | 2 years | Custom |
| Replay retention | N/A | 60 days | 180 days | 1 year | Custom |
| SSO / SAML | — | — | — | — | ✓ |
| Support | Priority | Priority + | Dedicated |
* Friction and drop-off explanations include 100k AI tokens (input + output combined) for the full 14-day free trial. Paid plans include monthly friction-analysis quotas instead.
Questions
Are prices net or gross (with VAT)?▼
We show net prices in USD, the amount before VAT or other sales taxes. Tax is calculated at checkout from your location and, when applicable, your business tax ID. The gross amount due is shown before you confirm payment; invoices list tax lines where required.
Is there a free trial?▼
Yes. Every new workspace gets a 14-day free platform trial with Starter-level analytics, replay, heatmaps, funnels, and journeys, no credit card required. Friction analysis is included with a 100k token pool (input + output combined) for the trial period. When you subscribe to any paid plan, monthly analyze quotas apply instead. Stripe bills from the first cycle when you upgrade (no subscription-level trial on Checkout). Platform-trial length and token pool are configurable via PLATFORM_TRIAL_DAYS and PLATFORM_TRIAL_AI_TOKENS_LIMIT for self-hosted deployments.
What counts as an event?▼
Page views, clicks, custom events, and other signals sent through the Tracuto SDK each count as events. We aggregate them for your monthly quota.
How is session replay usage counted?▼
Each session we store a recording for counts as one session toward your monthly quota, aligned with how many replays you can open.
What is an AI session insight analyze?▼
On paid plans, each automated friction analysis on a session counts as one analyze toward your monthly AI insights limit; higher plans raise that ceiling. During the 14-day free trial, usage is measured in AI tokens (input + output combined) with a 100k pool for the full trial period instead of a monthly analyze cap.
Can I cancel anytime?▼
Yes. Subscribers can manage or cancel from Plans & billing (Stripe customer portal) according to your subscription terms.
What happens if I exceed my limits?▼
We show warnings in the dashboard first. Hard blocks on ingest are only applied after clear messaging so you can upgrade or adjust sampling.
Do you offer discounts for startups or nonprofits?▼
Contact sales. We review cases individually on Professional and Enterprise.
What's different about the Data plan?▼
Data is our events-only tier: page views, clicks, custom events, funnels, journeys, heatmaps, and A/B testing are all included, but session recordings and AI friction/drop-off analysis are not. It suits teams that primarily pull metrics through the dashboard and the Tracuto API rather than watching replays. Upgrade to Starter or above at any time to add session replay and AI session insights.
Already subscribed?
Already on Tracuto? Open Plans & billing in the dashboard to change plans, view usage (including AI insight analyzes), and manage Stripe invoices.
Replace manual analysis. Pay for answers.
One snippet, then friction points and drop-off explanations in your dashboard. Upgrade when volume grows.