Understand why users don't convert automatically.
Tracuto replaces manual product analysis with AI that detects friction, drop-offs, and behavioral patterns in your product.
Latest validated fix
Mobile checkout button
Illustrative - your dashboard reflects real behavior from your site.
Friction points · today
Named friction the intelligence layer surfaced today (illustrative).
- Conversion blocker
Mobile Safari · payment step throws errors on 23% of attempts
- Friction point
Pricing · 64% of visitors never scroll past the plan comparison table
- Drop-off explanation
Onboarding · the “Company size” field causes 41% of step-2 drop-offs
Why users don't convert
AI reads behavior, identifies friction, and explains drop-offs.
Drop-off proof
Example: signup flow
Each row is where users stop. The % is how many reach this step - Tracuto explains why the rest don't.
- Landed on page100%
- Started signup form44%
- Finished signup19%
Friction review queue
Sessions queued for automated friction analysis (illustrative).
- ses ···8a2f4m 12sReady · 3 flags
- ses ···1c9d1m 04sWatching
- ses ···4e116m 33sReady · 5 flags
- ses ···7b032m 47sQueued
Friction detection · drop-off explanation · decision suggestions - automatic, from your live behavior.
Behavioral evidence for friction and drop-offs
Dashboards are useful, but insufficient. Tracuto reads from a complete behavioral substrate—friction monitoring and session intelligence grounded in real journeys, not guesses.
Understand why users don't convert
Tracuto replaces guessing and manual replay triage with automated explanations of friction and drop-offs - so you know what broke the journey.
Surface friction points, not charts
Tracuto turns events, replays, and journeys into named friction points with explanations - instead of leaving you to read dashboards.
Decisions, with proof
Every friction point links to the sessions that prove it and the experiment that validates the fix.
What feeds the intelligence layer
Behavioral signals flow into Tracuto, where friction and drop-offs become explanations you can act on.
Tracuto AI
Intelligence layer
Page views
Automatic tracking of every page visit with URL, referrer, and timing data.
User journeys
How people move between pages over time. Path context that feeds the intelligence layer.
Click events
Track user clicks on buttons, links, and any interactive elements.
Scroll depth
Measure how far users scroll on each page (25%, 50%, 75%, 100%).
Conversions
Track sign-ups, purchases, and other conversion events with values.
Suggested event names
We analyze label and nearby text on clicks, then propose a concrete event name. You approve once - it becomes a first-class event that’s clearer than a raw click for funnels and breakdowns.
How it works
From install to your first friction monitoring signals and drop-off explanations in a short session.
Create a project
Spin up a workspace and allowlist your domains in a minute.
Drop in one tag
Paste a single async snippet. Layer in consent when you need it.
Read the explanations
Tracuto names friction points and explains drop-offs for you. Open replays only when you want proof.
Step 03
Read the explanations
Tracuto names friction points and explains drop-offs in plain language. Open replays only when you want proof.
Intelligence layer · this week
Illustrative summaries from your live behavior
- Conversion blocker
Checkout · card field validation fails on 19% of mobile sessions
- Friction point
Pricing · visitors hesitate 12s on average before the compare-plans row
- Drop-off explanation
Signup · step 2 loses 38% of users at the work-email field
Session proof
Pricing · compare plans
Every explanation links to the sessions that prove it. Jump to the moment hesitation or rage clicks happened.
See explanations in your productIllustrative preview. Your workspace reflects real sessions from your site.
Your best insights, delivered weekly
Tracuto watches behavior, names friction, and explains drop-offs for you, then emails a curated report so your team acts without living in dashboards.
Same signal, your lens
One weekly digest. Friction titles stay fixed; Tracuto reframes each insight for the role reading it.
Tracuto AI · Weekly product intelligence
to [email protected] · Mon 8:00 AM
Your week in the product
Synthesized sessions, funnels, and journeys, interpreted for Product.
- Friction point
Pricing · compare-plans hesitation
Rank #1 for the sprint. Users stall ~12s before the compare row. Standup line: clarify tier differences before new features.
- Conversion blocker
Mobile checkout · Safari payment errors
Treat as release-blocking until validation is fixed: 19% error rate on the card step. Scope a focused UX patch, not a redesign.
- Drop-off explained
Signup step 2 · work-email field
Onboarding should lead with optional email or clearer value prop. 38% of step-2 exits happen at one field, unchanged for 3 weeks.
We did the reading. The friction names stay consistent across your org; only the takeaway changes for product.
Get your first weekly reportTools you use
Still at hand to rely on manually whenever you need them.
Analytics & Explore
Events, engagement trends, and flexible exploration - the raw signal that feeds the intelligence layer.
Session replay & AI review
Full playback when you need proof, plus automated read-throughs that feed the intelligence layer.
Heatmaps & elements
Clicks, scroll depth, and element-level signals mapped to your DOM - spatial context that feeds the intelligence layer.
Funnels
Step-by-step conversion and where people leave - structured drop-offs that feed the intelligence layer.
Journeys
How people move between pages over time - path context that feeds the intelligence layer.
A/B testing & groups
Experiments and segments to validate fixes - outcomes that feed the intelligence layer.
Frequently asked questions
Friction monitoring, session analytics, and how Tracuto fits next to your existing stack.
What is session friction?
Session friction is where users hesitate, rage-click, abandon a step, or repeat a failed action. Tracuto names those patterns from real behavior instead of leaving you to infer them from aggregate charts alone.
How is Tracuto different from Google Analytics?
Analytics tools excel at what happened: views, events, and funnel counts. Tracuto adds an intelligence layer with named friction points and plain-language explanations of why users drop off, grounded in sessions and journeys.
Do I still need session replay?
Replays are useful for proof. Tracuto reduces manual replay triage by surfacing prioritized friction and drop-offs first; open replays when you want to verify a specific issue.
How long does setup take?
Most teams add the loader snippet, verify events, and see first signals within a short session. See the integration guide for production checklist steps.
Is there a free trial?
Yes. Starter includes a 14-day trial with no card required. Pricing lists limits and analyze quotas per plan.
Ready to try friction monitoring? See pricing or read the integration guide.
Stop guessing why users don't convert.
Open the dashboard to see your first friction points, just install the SDK to feed the intelligence layer.
Privacy and compliance, in plain language
You decide when tracking starts. Tracuto does not turn itself on or manage consent for you - use your consent banner, load the script later, or limit it to certain pages. You decide how much we read: allowed website origins and how much you capture (including masking in replays) are yours to set. The intelligence layer only explains what you let it see. The integration guide covers your side and ours step by step.